Why I fear I’ll never master SEO

Let’s face it — I’m an old-school dog who has spent the last 14 years trying to learn new-school tricks. I suck at writing SEO-friendly heads. I keep wanting to go old-school.

Now understand, I’m a magazine writer, not a newspaperwoman, so the only real newspaper-style  hed-writing I’ve had to do is from my time at the Bell Labs News in the 1980s.  I’m talking about where my brain goes when it comes time to write a headline.

I love heds with puns. I love those old Wall Street Journal-style multi-deck heds. (I love to write “heds.”) I love the way good headline writers create a voice for their papers that shouts from the newstand. You would never confuse a New York Daily News hed with a Wall Street Journal hed.

I remember great heds the way people remember great movie lines. Here’s one I learned about when I was in journalism  school. It’s from the New York Daily News. It concerns the  story of a young woman from Denmark who came to the US on a tourist visa to marry her American fiance. Tragically, he died just before the wedding. She wanted to remain in the US, but the immigration authorities were not sympathetic. The Daily News front page screamed:

US orders Danish to go

It’s crass, I know, but you’ve got to admit, it’s funny, and it’s informative, if you’re reading it as a human. It’s what you expect from the Daily News. But it’s not terribly SEO-friendly, is it? No solid keywords to match the bots’ metadata -” immigration”, perhaps, or maybe “wedding tragedy.” Bots aren’t very punny. (Then again, Copyblogger says that the SEO crowd goes about that whole keyword thing the wrong way, anyway.

On the other hand, that hed is short enough to be twitter-friendly. But it’s not the kind of hed I’m prone to writing. As much as I appreciate the craft that goes into writing heds for a good tab, I’m a broadsheet kind of girl. I’d rather read a sonnet than  a limerick.

Oh, and another thing — I love the kicker. If I ever get around to writing my own WordPress theme, it will be a newspaper theme with a kicker for each hed.

What’s a kicker? It’s a clever short hed that goes over the main headline. Here’s a good example:


SCARLET FEVER

World ready for ‘Gone with the Wind’ sequel

That’s craft, right there. “Scarlet Fever” is a nice double entendre. It gives you a sense of the intensity of fans’ enthusiasm for the movie. (That enthusiasm is lost on me, I confess, since I consider that book and film to be a soft-core piece of racist propaganda, but I digress.) The main hed tells you exactly what the newspeg is.  It’s like haiku, but more purposeful.

Then again, maybe I’m just being old and whiny, and I need to just put on my eyeshade and get back to being disciplined about writing twitter-friendly heds that sing.

Presentation for the 2010 Culturally Responsive Teaching Learning and Counseling Symposium

Delivered at the CRTLC symposium at the University of Colorado-Colorado Springs, Jan. 23, 2010

The Black Press, Soldiers Without Swords

Here is my 2005 tribute to one of those pioneers, Dr. Edna McKenzie (who became a newspaper reporter about the time that that video below was created. Here is the transcript of her interview for the documentary, Black Press: Soldiers Without Swords:

About Journalism: 1940

I remember movies like this from elementary school. No wonder that I never conceived that I could grow up to be a reporter or editor.

Women in the Newsroom: Burned Out and Fed Up

That’s the title of a live chat held by the Association for  Education in Journalism and Mass Communications last week about a recent study showing that women are being driven from the newspaper field. The survey, published in the summer, 2009 Newspaper Research Journal, found that 60 percent of respondents either plan to leave the field or are seriously consider it. The link below takes you to the replay of the conversation with the study’s author, Scott Reinardy, an assistant professor  in the William Allen White School of Journalism at the University of Kansas. Other participants in the conversation include women who have given up newspapering and others who are considering it.

LIVE Chat Replay: Women in the Newsroom.

Freedom of the Press, part 1: Ideals and Ideas

These slides accompany an assigned reading of John Milton’s Aeropagitica for my Race, Gender and News class.  My goal is to demonstrate that the ideals underlying the libertarian model of the press contain embedded assumptions about human nature that ensured unequal access to the marketplace of ideas.
View more presentations from guest16b0d4.

Class notes on the History of Haiti

  1. Haiti’s revolution profoundly affected the development of the early United States and 19th-century Europe. It was a major consideration in US relations with England and France, was a direct cause of the Louisiana Purchase and contributed to Napoleon’s downfall. It struck fear in US slaveholders, snd led Denmark Vesey to ask for Haitian military support for his 1822 slave revolt.
  2. The leader of the Haitian Revolution, Toussaint L’Overture, a former slave, was a literate French-speaking Catholic who was profoundly influenced by Voltaire and other writers of the European Enlightenment.
  3. Vodou, the religion practiced by many Haitians, is a distinct religious tradition of African origin. Its practice was suppressed under French rule, and various Haitian regimes, as well as the Catholic church, have tried to stamp it out as well. However, the practice of Vodou has not only persisted, it  absorbed elements of Catholic theology and liturgy. Although missionaries still evangelize against Vodou, many contemporary Haitians profess belief in both Vodou and Catholicism. Retired  Webster University professor Bob Corbett’s 1998 notes on Vodou report that evangelical Protestants working in Haiti vocally condemn Vodou as “devil worshipper.”
  4. Haiti was forced to bankrupt itself for more than 100 years to meet France’s demands for reparations as a result of its war for independence. The effort to pay those reparations drove Haiti into hundreds of millions of dollars in additional debt.
  5. The European struggle to make sense of the Haitian revolution challenged the leading thinkers of that age, and might have led Hegel to his theory of the master-slave dialectic. (See Susan Bucks Morss, “Hegel and Haiti” Critical Inquiry, Vol. 26, No. 4 (Summer, 2000), pp. 821-865. Published by: The University of Chicago Press
  6. The American occupation of Haiti from 1915-34 had disastrous results for that country’s economy and political institutions. (Read JW Johnson’s 1920 pamphlet, Self-determining Haiti, to understand the role of the Monroe Doctrine and US financial interests in precipitating the occupation.
  7. After the 1915-34 occupation, the United States supported the brutal dictatorships of Francois “Papa Doc” Duvalier and his son, Jean-Claude. The Duvaliers, who ruled the island from 1957 to 1986, were supported for their reliable anti-communist stance. The US trained Haitian security forces, in addition to providing financial support. As Prof. Claire Potter points out, because the Duvalliers looted the Treasury, requiring even more borrowing.
  8. Haiti’s economic crisis has been aggravated by decades of deforestation — a combination of short-sighted government policies and actions taken by desperate peasants who eke out a living through farming. Today, only 4 percent of the country is forested, as this graphic shows (.pdf)
  9. Some American corporations, such as Disney, have come under fire for alleged labor abuses at plants in Haiti.
  10. Even before the earthquake hit, Hait’s children were in crisis. poverty rate is so stark that parents routinely give their children up to work in the homes of wealthier people. These children, known as restaveks, are frequnntly abused.

Here’s my Jan. 31, 2010 report for BlogHer on the context behind the emerging narratives from Haiti:

    Google’s People Finder for Haiti.

    My efforts to embed this haven’t worked, but here is a link to the app

    Electricity for Haiti: Wisdom from Africa

    Not surprisingly, a dearth of electrical power is one of the major obstacles to rescue and recovery efforts in Haiti.  While rescuers struggle to get emergency power in place, I’m thinking that low-tech inventions coming out of Africa might be helpful. For years, Afrigadget.com has been tracking such inventions for years. Here are a few that might be helpful in Haiti right now. The inventions here come from that site and links from there:

    Recycled car batteries as generators:

    Bicycle powered cell-phone charger:

    The solar FLAP (Flexible Light and Power) messenger bag:

    Wearable flexible solar-paneled vest

    What computing and informatics tools will help Haiti?

    A great deal has been written about the how the combination of social media and cell phone technology has become a powerful fundraising mechanism in the wake of the disastrous earthquake in Haiti on Tuesday.  But that one example got me thinking about other kinds of computational tools that could help provide an accurate picture of both the reality near the epicenter of the quake and the ripple effects throughout the region and across the globe.

    I posted a question about this via twitter with the hashtag #DistributedExpertise and got some interesting responses via Facebook and email that further fueled my own thinking. Some are examples of applications already providing vital information about the situation on the ground, while others could be created to provide useful ongoing coverage, especially as earthquake survivors emigrate to the US and elsewhere. I’m going to split the responses into a couple of posts. This one will focus on breaking news coverage, the next will look at lessons from the Katrina and the 2004 tsunami, and the final post will focus on tools for local coverage.

    Breaking news coverage

    They included searchable databases of victims, such as this Haitian Earthquake Registry,  which pulls information from a database maintained by the International Committee of the Red Cross, among other sources.

    The New York Times is being widely applauded for its interactive map of the region with embedded audio and video:

    Those seeking to track the seismological data on the quake would do well to consult Wolfram Alpha, which mapped and charted the quake and the aftershocks:

    The Wolfram Alpha chart neatly summarizes information that is provided in greater depth by the US Geological Survey. In addition to the seismological reports, there is a podcast in which one of their experts answers questions.

    Cyberjournalist.net points to another great map by USA Today that includes radio buttons that you can click on to overlay certain kinds of information

    Georgia Popplewell, the invaluable managing director of Global Voices Online, has a great Twitter list that aggregates posts from Haiti

    The unfortunately-named site Chartporn has a running catalog of interesting and useful data visualizations related to the disaster:

    Services for donors and volunteers

    Al Tompkins at the Poynter Institute points to Charity Navigator as a way to find credible organizations to receive donations.

    Have you seen any interesting applications that should be included in this list?

    Music to browse by: [soundcloud url="http://api.soundcloud.com/users/30201375" params="" width=" 100%" height="450" iframe="true" /]