The videogame as film metaphor: Google Chrome ad

Eye tracking research has always been important to print designers, and has become even more critical in web design. This video ad has drawn heavy attention because itscored highly in eye tracking tests, but I'm interested in it because it employs the simple but powerfully evocative metaphor of a game of pong to draw viewers in. It makes me think about videogame conventions as storytelling devices in other media.